The Nature of Scientific Advancement

Sounds simple, doesn't it? However, in practice it is extremely difficult to design controlled experiments where observed results can be attributed to one specific factor, particularly in the field of human health where  there are so many variables. Consequently, it takes a long time and many related trials to reach unambiguous conclusions.

In the meantime, every individual has a decision to make:

"Do I wait until the evidence is unequivocal?" 

"Or do I trust the results of the trials that have been conducted to date and take extra lycopene in the hope that, on the balance of probabilities, it will do me some good?"

Certainly, taking lycopene will do you no harm but you may end up spending money needlessly.

The three professors behind George & Partners have each been researching lycopene and its effect on human health for more than 30 years. Collectively, we believe that lycopene consumption is likely to yield multiple human health benefits but we also accept that more research is required.

On a practical level within George & Partners, we have adopted a two-part company philosophy. Firstly, we monitor intensely the relevant research conducted around the globe, combine it with our own experiences and create lycopene-based products that accurately reflect the latest thinking within the research community - that's why we were the first company in the world to add vitamin C to a lycopene supplement.

Secondly, we are committed to operate in a completely transparent manner, providing our customers with as much detail as possible about the current state of the science (please register to receive our newsletters to stay up to date with the latest information). 

We believe that this dual approach offers us the best possible opportunity to achieve our goal, that is to harness the powerful antioxidant properties of lycopene to help protect the human body against serious diseases... but please remember, there are no guarantees.